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Books by Michael Manelidis

Advertising, made simple.

Plain-English guides from our co-founder, written from the other side of the screen —
what really works when you spend your own money on ads.

The ROAS Formula — book cover
Advertising Made Simple

The ROAS Formula

Track, Then Attack: Find the Placements That Convert. Buy Only Those.

Every campaign is really two: a few placements that make money and many that quietly lose it. A simple, repeatable system to find the ones that convert and spend only there.

  • Track, Then Attack: the two-campaign formula
  • How much to spend before you judge a source
  • The Source Score: Attack, keep testing or kill
  • Attack Plans for e-commerce, leads, apps and sweeps
Order on AmazonKindle · Paperback · Hardcover
Programmatic Advertising for Beginners — book cover
Advertising Made Simple

Programmatic Advertising for Beginners

How to Buy Real Traffic on a Small Budget with DSPs and Real-Time Bidding

A plain-English guide for shop owners, affiliates, app developers and junior marketers who just got a DSP login — how programmatic really works and how to spend a small budget well.

  • How the 100-millisecond ad auction works
  • Bid from your own numbers, not guesses
  • Launch a first campaign on $10–50 a day
  • A 30-day launch plan and full glossary
Order on AmazonKindle · Paperback · Hardcover
Stop Paying for Bots — book cover
Advertising Made Simple

Stop Paying for Bots

The Advertiser's Guide to Ad Fraud, Click Fraud and Junk Traffic — 2026 Edition

Bots, click farms and made-for-advertising sites eat into many ad budgets unnoticed. Learn to find the junk in the reports you already have, block it and keep it out.

  • 10 warning signs of junk traffic
  • Clean-ups for Google, Meta, TikTok and programmatic
  • ads.txt, sellers.json and pre-bid filtering explained
  • A 30-day clean-up plan and weekly fraud check
Order on AmazonKindle · Paperback · Hardcover
The Digital Advertising Dictionary — book cover

The Digital Advertising Dictionary

500+ Ad Tech, Programmatic and Paid Media Terms Explained in Plain English

DSP, ROAS, MFA, clean rooms, header bidding — every term behind paid advertising, explained simply with a real example and why it matters for your budget.

  • 525 terms with plain definitions and examples
  • Formulas for every common metric
  • Acronym finder and the 50 terms to learn first
  • Up to date for 2026: CTV, retail media, AI
Order on AmazonKindle · Paperback · Hardcover

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